Gemewizard is the brainchild of Menahem Sevdermish, an internationally recognized authority on gem commercialization and gemstone processing. He began his research 11 years ago into the development of a software-based solution for color communication and gem grading.

The system was designed to recreate an existing image of a gem of a certain shape and color as multiple images of this precise gem color, displaying the selected color in the 15 most common gem shapes. The resulting database contains more than 100,000 well-sorted color/shape combinations of digitally created gem images.